So you're prepping for one of the biggest events in your life as a business store owner—launching a new product! One of the critical factors to making this exciting in-store event a success is creating the perfect vibe with some killer decor. There are numerous options, but the vibrant charm of neon wall lights has caught your attention.
We can't blame you; these modern neon signs look super cool! They catch your attention right away and seem like a breeze to handle. But when it comes to incorporating them into your product launch event, do they really live up to the hype? That's what this blog will help you find out!
The Verdict: Are Neon Wall Lights Worth Investing in Your Business?
Let's get right to the answer that will make or break the course of your product launch event! Is using neon lights for walls worth it? Our short answer is a big YES! But we know this isn't enough to help you decide, so here are some compelling reasons they make great additions to your store.
Eye-Catching Quality That Promotes Brand Recognition
Using creative ways to catch the attention of passersby is vital to make your product launch a total hit. Many businesses are doing just that nowadays, so standing out can be difficult. However, having neon signs on your spot can effortlessly divert a customer's eyes and keep them glued to your store in no time.
First impressions are everything, so use the best words and visuals from the get-go. A flashy LED neon wall light that can communicate the right message will turn heads and get passersby talking! A glowing neon wall light can also showcase your brand logo or name, allowing customers to develop an immediate (and positive) perception of your business.
Customizable to Suit Any Theme and Establish Brand Identity
A CB Insights survey found that poor target market fit is one of the reasons many startup companies fail. They may have an excellent new product, but if nobody lines up to buy it, they're pretty much toast. So when prepping to decorate your store for a product launch, ensure it follows a particular theme that targets a specific group of people.
Who will benefit the most from using your product? What are they like? What problems can your product solve? These questions let you create a single-customer persona that you can use as your basis for your event theme. And don't worry; an LED neon sign offers endless design options, so you can always find one to help you establish your brand identity.
Unique and Trendy to Fit New Marketing Standards
While neon signs started long ago, they have undergone some changes and are still hip and happening in marketing today. This is crucial when decorating your store for a product launch. You have to catch up with the latest trends to make a splash.
So if you want to push your new product with clever, playful marketing, get the decor to match. A neon sign can do this well, among other things. It breaks boundaries and puts forward innovative ways to jazz up your store. It also allows for building momentum, drawing people in with its hypnotic glow, and getting them excited about your launch.
Versatile For Use in Different Store Areas
We know you're only thinking about decorating your in-store product launch event, but a business LED neon sign can do so much more! In fact, it is meant to be used more than once and for different purposes.
You can use it to
- illuminate your store's interior,
- highlight a marketing phrase,
- display on-brand or holiday-themed decorations,
- give store directions, or
- build a selfie booth with it.
Buying a neon sign will be a good use of money; you can make the most of it with all its versatility.
Eliminating All Disadvantages of Traditional Neon Signs
If you're still weighing your options, we're sure you're curious about where neon lights fall short. After all, evaluating a product necessitates both pros and cons. But here's something better we can tell you. Did you know that modern LED neon sign designs eliminated all of the shortcomings of traditional ones?
The old neon signs, made of glass tubes and emitting light from an inert gas, had some safety and durability issues. They were too fragile, heavy, and contained mercury. But modern neon signs have removed all those flaws! They are now lightweight, energy-efficient, safe to use, and low-maintenance.
Launching a new product in your store can be a hectic day for you, so you don't have time to worry about some decorative piece breaking or causing harm to your customers. A neon sign can soothe all those worries and let you focus on the event.
What to Consider Before Investing in a Neon Sign
That said, neon light wall decor may not always be the right option for everyone. This is why you should know what factors to take into account before investing in them. We put up a quick list for you below:
- What's your allocated budget for store decorations? Most neon signs can be expensive, but you can always find more affordable options like Neonize's collections.
- What is your store's theme and brand image? Your neon sign design should match these.
- What is the size and location of your commercial establishment? Some neon lights can be huge, requiring appropriate placement (e.g., out of reach of children and pets).
- What is the type of product being launched? Again, it's all about finding a neon light design that matches what you're trying to advertise.
Tips for Using Neon Wall Lights in Store Product Launch Decor
A neon sign will only work if you use it properly. Here are three tips to help you out.
- Focus on strategic placement for maximum impact. Make sure people can actually spot it.
- Be careful about your neon sign's color choice and coordination with other decor elements. They should produce a visual connection or harmony.
- Neon lights are low maintenance, but that doesn't mean you can skimp on cleaning. Use the right tools, and remember to turn off and unplug the lights first!
Introduce Your Brand in the Brightest Way Possible Using a LED Neon Sign from Neonize
If you need a killer decorative piece to launch a new product in your store with a bang, then neon lights for walls are worth investing in. It has many perks that align with the key elements of a successful in-store event and fewer downsides that are less likely to mess up your plans.
That said, it's important to know how to use them strategically to maximize your investment. We trust our discussion has equipped you with sufficient knowledge to host a winning product launch!
If you're seeking an affordable and high-quality neon signs company, check out Neonize and our vast collection of neon light designs! We want to make our customers happy, so we also offer custom neon signs which allow you to request a specific design that isn't present in the collection. Join the neon movement today!