neon light – various neon signs in a Japanese street

The Neon Light Hype in the Cities that Never Sleep

It’s no secret that neon lights have been a fixture in cities that never sleep. Whether in the Ginza Shopping District of Tokyo, the Times Square of New York City, or the Fremont Street of Downtown Las Vegas, neon lights are a key part of the urban landscape. It is especially true when it comes to businesses.

Walking around, you’ll see many of them use neon lights. But with so many businesses using bright signs to catch your attention, how can businesses avoid getting lost in the world of neon lights? Let’s find out!

What Is Up with Neon Light Fixtures?

Most business stores use neon light fixtures, but why do they choose these colourful lights to decorate their stores over other types of light fixtures? Let’s take a closer look at some of the benefits of using neon light fixtures in your business storefront.

Bright Colours Easily Catch Attention

When it comes to catching attention, bright colours always seem to do the trick. Neon hues can’t help but capture our gaze, and that’s why businesses often rely on neon lights to increase brand awareness and lure customers in.

Something about the colourful glow of a neon light makes it impossible to ignore, especially at night. So people can easily spot your store in a street full of competition. Plus, neon lights can easily lure new customers in and make them want to come back again.

Effortless Glow Livens Up Any Space

While some may consider neon lights garish or tacky, they can transform even the most dreary space into a lively and inviting place. For potential customers, seeing a business lit up with colourful neon signs, they’re more likely to stop and check it out.

Plus, when you use neon lighting strategically, it can help to highlight key features of your business. Neon lights can also help to create a sense of energy and excitement, making people more likely to linger and enjoy themselves. In short, they can be an essential tool for any business aiming to create a more inviting atmosphere.

Versatility to Promote Brand Identity

Businesses have long used neon lights to promote their brand identity and attract the right customers. With their versatility, you can create different styles and atmospheres that perfectly match your brand’s unique image.

For instance, neon lights come in all sorts of shapes, sizes, and colours, so you can really let your creativity shine. Because of this, you can customize the neon light signs you want to use for your business. So no matter what your brand’s style is, there’s a neon light fixture that will perfectly complement it.

A Definite Bang for Your Buck

As a business owner, investing in neon lights is a great way to get value for your money. Aside from being a great marketing tool, they are also heavy-duty and cost-effective. So you can attract more customers while saving money on neon light fixture replacement and electric bills.

Additionally, there are endless ways to use neon lights in designing your store. So, whether you want to use a neon strip light, a neon signage, or a neon wall decor, there’s always a neon light for you.

Getting the Perfect Neon Light Sign for Your Business

There’s something about neon lights that brings out the best in a business storefront. It could be the brightly glowing colours or the smooth lines and curves of the neon glass tube lights. But there’s no doubt that neon light fixtures can make any space feel livelier.

If you’re thinking of getting the best neon lights to reflect your business, here are a couple of things you must consider.


When choosing the perfect neon light sign for your business, colour is one of the most important considerations. The right colour can help to grab attention, convey a message, and create an atmosphere.

For example, you should use bright and cheerful neon colours for ice cream shops and arcades. Meanwhile, you may want to choose a more subdued and sophisticated colour like warm white for high-end boutiques. Don’t be afraid to experiment, but never forget to incorporate your brand colours when searching for the perfect neon light hue for your business.


First impressions are everything when it comes to business signage. Of course, you want your led neon sign to be eye-catching and remarkable, but you also want it to be readable. So choosing the right font is critical in creating a neon sign that will reflect your branding and lure passersby in.

Fonts like Helvetica and Arial are simple and easy to read, making them ideal for large led neon signs that need to be seen from a distance. On the other hand, script fonts can add a touch of class and sophistication, making them ideal for more upscale businesses. And for businesses that want to really stand out, there are always unique display fonts that can make your sign truly one-of-a-kind.

Regardless of your business type, choosing the right font is essential to creating a neon sign that will get noticed.


Size definitely matters when choosing the best neon sign for your store. So you should remember that a neon sign that is too small may get lost in the clutter of a busy street. Meanwhile, a neon sign that is too large may look overwhelming and out of place. 

The best way to find the right size is to consider the neon sign’s location and the available space. For example, if you want to place a neon sign in a window, you should measure the window first to know exactly how much space you have to work with. You must also consider the height of the ceiling and any other obstructions that might block the view of the sign.

Once you have a good idea of the available space, you can start browsing or get custom neon signs within those dimensions. By taking the time to find the right neon sign size, you can ensure that your business makes a positive impression on potential customers.

Overall Design

Choosing the right design is crucial when decorating your storefront with the perfect neon sign. The design needs to be eye-catching and attention-grabbing, and it also needs to reflect your business’s tone and personality accurately.

You don’t want potential customers to expect something completely different from what your business actually has to offer. So it’s important to create a custom neon sign or choose the right design that reflects your branding to set your customers’ expectations and keep them away from disappointment.

Using Neon Lights to Your Advantage

Neon lights are a great way to decorate your business, and they come with a variety of benefits. They effortlessly catch people’s attention, lure the right customers, and set your store apart from your competitors. So the next time you see a neon light shining brightly in a storefront, you’ll know that there’s more to it than just pretty colours. offers a wide selection of neon signs that perfectly complement any business. So browse our collection today and get ready to put your business in the spotlight!

Related Blogs
The Energy-Saving Question: Do Neon Signs Use a Lot of Electricity?

When you think of neon signs, you can’t help but imagine the lively ambiance they create in vintage diners or how they make city streets come alive with color. They’ve become a symbol of cool and a magnet for attention. But let’s address the elephant in the room—do neon signs use a lot of electricity?  […]

Read More
Why It’s Better to Use Custom Neon Signs for Your Business

Are you searching for innovative ways to distinguish your business from the competition? One of the effective ways to grab a customer’s attention is by using custom neon signs. Business owners can use them in beauty salons, small restaurants, bars, and almost any other commercial space. In this blog post, we’ll examine the advantages of […]

Read More
Affordable Neon Signs and 5 Other Low-Cost Home Decor Ideas That Scream Luxury

Anybody can live in an aesthetically pleasing home if they set their mind to it. However, you're reading this because you discovered that designing a space can get pretty costly. The basics alone (furniture, wall paint, etc.) can make you feel like you're rolling in dough. It's understandable if you're concerned about having less money […]

Read More
1 2 3 76

Get Exclusive Discounts

In less than a Sign up below to be below to be the first to access exclusive offers, promotions and announcements! five minutes, create your neon and bring your vision to life!
Subscribe Form

Shopping cart0
There are no products in the cart!
Continue shopping