Now is a great time to start a business.
But with the market already saturated with competitors, how will any entrepreneur stand out? For every industry and any obscure niche, there is already an established brand that people know and trust. Breaking into the market requires a healthy mix of creative thinking, tried-and-tested strategies, and an attention-grabbing custom neon light design.
Are you ready to make your business shine? Read on!
Provide Quality Service
Nothing beats word-of-mouth marketing.
People trust their friends and family’s recommendations over some random advertisement on the internet. Word-of-mouth marketing works because it isn’t as intrusive as pop-up ads. It comes naturally as part of a casual conversation. So, how do you get people talking about your business?
It’s simple, really: provide quality service.
When people are given top-notch service, they certainly notice and appreciate it. As the saying goes, “First impressions last.” Not only do they hold on to the good impression you left them with, but they are also likely to share it with others.
Use Consistent Branding
Have you ever wondered why everything that Apple touches turns into gold?
It’s because of their branding. Their brand has become associated with simplicity and quality. When people hold an Apple product, they expect it to work well without any fuss.
This brand perception alone sells their products without even doing a sales pitch. Slap an Apple sticker on it and there’s a high chance that someone will buy it. That’s how powerful branding can be.
For your business, come up with a logo that expresses your vision. Your logo should tell people what your business is about with a single glance. It should be simple and straightforward.
Once you have nailed down a logo, use it on everything that has to do with your business. Use it on your business cards, letterheads, social media posts, packaging materials—basically any of your designs (neon signs included).
Bonus tip: Design your own neon sign featuring your logo! Its neon glow will actuate every line and curve of your logo, making your brand memorable for anyone passing by.
Take Your Business Online
Any person in the 21st century will agree on how powerful the internet is.
It also has the power to take your business soaring above the clouds. Studies have revealed that there are plenty of advantages in employing the internet to work for your business. Thanks to increased exposure, businesses with a web presence see increased traffic, and even conversion to actual sales.
But you have to be smart about it too. You can’t just build a website and expect people to flock to it. You have to go and advertise where the people actually are: on social media.
There are a plethora of competing social media platforms out there. Narrow down your options; it’s difficult to manage different social media platforms in addition to your business. Stick to one or two platforms that you can personally manage.
Take note of this important step: Strategize your social media content. Your business page should consistently churn out content that is relevant and interesting to your target audience. Show off your products and services in creative ways.
Target a Specific Audience
Whatever your business may be, it’s certain that your products and services only appeal to a specific segment of the general population. It’s really tempting to try to please everyone and try to turn them into customers. Cast a bigger net, right?
However, if you try to market your business to a wider demographic, you’ll be spending time and resources on people who will only ignore your efforts. They won’t be converted to customers because your product or service isn’t relevant to them at all.
Instead, go after people who are already inclined to make use of your services but have yet to know who you are. Focus your efforts on your niche. People build online communities for their interests and hobbies. You can start touching base with them there.
Do Things Differently
Sometimes it’s not about clever marketing strategies.
Given how already saturated the market is, you have to introduce a unique value proposition. You have to set yourself apart from the competition. You and your rivals may be in the same niche, but you have to offer something different to your customers.
Highlight the unique features of your product or service. These are going to be your product’s main selling points. Make your customers know that your offerings are not the same as anyone else’s.
Identify what unique problems your customers are facing. Competitors in the market usually try to be the one-size-fits-all solution for their customers. Do things differently by hitting the bull’s eye on your customers’ specific needs.
Name one brand today that still uses LED neon signs for their stores. Can’t think of one? We thought so. This is exactly how you are going to make your business stand out.
Have customized LED neon signs made for your storefront. Design your own neon sign featuring your brand logo. These attention-grabbing signs are going to be a head-turner for sure. Draw your customers with the neon glow and convert them to actual sales.
Starting a business can be quite the challenge; sustaining it, even more so. To remain competitive, your business should carve its own space in the market. Doing so requires some proven strategies coupled with out-of-the-box thinking.
Take your brand a step further with LED neon signs! Let its neon glow turn mere passersby into potential customers. It takes only a few clicks to order customized LED neon signs for your business.
Make your brand shine today with Neonize It!