Your store can be more than just a business establishment if you look closely into the stories people bring with them as they walk in. Office workers find relaxation in the comfortable seats of a cafe after a long day. A man who just got rejected may decide to seek comfort from his favorite food in a particular restaurant. Parents may treat a student who aced a difficult test to an expensive eatery as a reward.
If you set the right environment, your store can turn into someone's second home—that’s why visual impression plays a massive role in establishing this long-term connection.
You can bring a ray of light to someone's life through little things that make up the visual aspect of your shop. It can be a simple and warm smile when a customer comes in or an eye-catching Good Vibes neon sign hanging on the wall of your store. These things can instantly make customers feel at home and most likely keep them coming back, earning you an opportunity to gain customer loyalty.
This article serves as a guide in understanding the importance of environment setting and building a good visual ambiance for your store. Additionally, we're highlighting one of the hottest trends today: neon signs!
The Essence of Good Ambiance in Business Establishments
There are many keys to a successful business: marketing strategies, financial management, hiring the right people, and more. While these are all significant aspects to focus on, the ambiance should also be a consideration. Unfortunately, business owners often overlook it (which they shouldn't!), so let us help you understand its importance.
It Influences the Customer’s Buying Decision
Although a customer goes to your store to buy a product, setting a good ambiance will make them feel welcome and leave a good impression of your business. As a result, they will be more than willing to buy from your store, which is a great opportunity to earn customer loyalty in the long run.
It Helps You Grow as a Professional and Individual
A good in-store environment makes genuine connections possible. Building a good brand–customer relationship improves not only your sales but also your network. As a result, you can rely on some of these people during difficult times. Some might refer you to a larger customer base or even lend a hand on issues regarding your personal life.
It Makes a Difference in Someone’s Life
Good store ambiance can go as far as making a positive difference to its customers. For example, people go to restaurants for various reasons: simple dates; reservations to celebrate an important event such as proposals, birthdays, or job promotions; or spending a relaxing time after long hours of exhausting work. If your store has the kind of ambiance suitable for these situations, then you're already winning the game.
Environment Setting Tips for a Lasting Visual Impression
Now that you understand how important good in-store ambiance is, you can now enhance your store visually!
Are you ready to give your customers an awesome visual experience that will leave a lasting impression? From white spaces to neon signs, learn more about these incredible techniques we enumerated below!
Apply the White Space Principle
Keep your store neat and breathable for the customers by following the “white space” rule in design: it's designating an area that puts a space between objects.
Despite its name, white space doesn't have to be white. Any pattern, background image, color, or texture is considered a white space as long as it serves as a decluttering element.
The lack of space in your store won't help customers focus on the main points of interest. Instead, remove unnecessary elements and ensure that your white spaces help emphasize what you're trying to offer.
Stirring the Mood with Color and Lighting
The store's lighting and color scheme are more than just eye candies. They significantly contribute to the customer's mood, so you should think through your choices so as not to create the wrong atmosphere.
Colors have different purposes: for example, green has a mentally relaxing effect, while orange stimulates activity. Keep your goal in mind when selecting a color scheme.
On the other hand, lighting is all about having the right amount of it. It doesn't have to be super bright, but there should be enough clear and inviting light to guide customers to key areas of your shop.
In addition, store lights should create a harmonious effect. For example, installing a Good Vibes neon light does draw the customers in, but make sure it matches the entire lighting concept of your store.
Build a Hardworking and Friendly Team
An incredible staff completes your store's ambiance. It's not only about the objects in your store but also the people who serve and help buyers find what they need. Hone your team to become diligent and welcoming employees who can properly communicate with a genuine smile on their faces.
When communicating, store employees must look neat, attentive, and approachable. Additionally, remembering the regulars secure customer loyalty. It would be awesome if they can keep coming back to your store without having to repeat the same order, as your staff most likely already knows about them.
Getting Feedback the Techie Way
Asking what customers think about your business is the best way to figure out how to serve them well. Each customer has a different experience from the staff, so there may be things essential for your business that only they have noticed. Therefore, collecting feedback allows you to understand how they view your products and services, helping you develop solutions to improve as a brand.
How can this contribute to the visual aspect of your store? Businesses today use survey kiosks. These are in-store touch-screen devices customers use to give the store a quick rating. Undoubtedly, it's an eye-catching, engaging, and cool way of asking customers for feedback. So go ahead and ask them to rate their visual experience in your store.
Trend Unlock: Neon Signs for Good Vibes!
Neon signs have been a trend for a long time now. They have served as stylish decorations on walls since the '80s and '90s. To this day, they are still a big deal in the professional and home interior design industry. Pinterest even reported a huge increase in “neon room” searches last year, and the numbers haven't decreased since then.
Undoubtedly, neon LED signs are a popular and refreshing take on space decoration, so it is worth trying to use them in enhancing your store's ambiance. Below, we enumerate the different ways to incorporate your Good Vibes neon sign in the professional setting.
A Bright Advertising Tool
Neon signs’ eye-catching features make them effective tools in marketing your business. Let's say you have a new, limited, or best-selling product or service in-store. In that case, using a custom neon sign to notify your customers about it is five times more effective than traditional advertising. It catches attention faster and pleases the eyes much better. Who wouldn't feel a desire to take a shot at what you are offering?
Art in Your Area
Do you want your shop to sport an artsy look? Neon signs make for excellent artistic displays on walls. Compared to other art displays such as porcelain vases or framed paintings, neon signs are easier to handle and align with the young audience's preferences. Moreover, they look much better at night with their bright lights, so they are more useful for 24/7 display than other items.
Neon signs require only little maintenance, but ensure that you still handle them with adequate care. Some of them are made of glass tubes, so they're vulnerable to cracks and other types of damage. Therefore, when choosing a place to install your neon sign, consider a spot where people are less likely to bump or knock into it.
Additionally, thorough cleaning is a must. Wall signs tend to build up dust quickly, so it's best to use a duster or a small brush to clean tight areas or a cloth soaked in warm, soapy water if more thorough cleaning is needed.
A Safe Decoration
We can guarantee that purchasing a neon Good Vibes sign from Neonize It! is an exceptionally safe option. The neon signs are UL-certified (a global safety certification firm) and made of LED flex, making them more durable, lightweight, portable, and resistant to overheating.
Additionally, LED lights are free from glass, argon, or mercury content, so rest assured that you are using a safe and robust decorative piece.
A Personal Motivation Booster
Who wouldn't feel a little jolly with a Good Vibes neon sign in sight? One of neon signs' primary purposes is to make and enhance a positive mood. They can hype the crowd at parties or build a nice atmosphere in your home. Moreover, some neon signs incorporate encouraging words as designs, so they serve as your little, bright daily affirmations.
Creative and Diverse Qualities
Modern neon signs are more versatile than traditional signs; you can choose various trendy colors and designs. Whether they're popular quotes or symbols, neon signs have all of the designs you can think of—you can even acquire custom neon lights for specific design ideas! Additionally, some LED signs can flash multiple colors to bring different moods.
An Energy-Saving and Eco-Friendly Item
LED neon signs are relatively more energy-efficient than traditional glass neon lights. LED lighting only uses a range of 12–24 volts, but traditional signs use a lot more than that. As a result, LED signs are a more earth-friendly option because of their low energy consumption and long-lasting features.
Creating the right ambiance helps you run a profitable business that lasts. It influences customer experience and plays a massive role in determining customer increase, customer loyalty, and brand reputation. Think of your store as another home and not merely a commercial establishment. When people get inside, they are bound to an experience that can help them feel better afterward.
A neon light sign plays a significant role in creating the right atmosphere for your business space, so take your time choosing what fits your style and purpose. Neonize It's signs have plenty of customizable options, and we also provide a free screw kit in the package to help you with a quick installation. Additionally, it is safe and easy to use, so you and your customers can enjoy its decorative advantage to the fullest!