As we’ve previously discussed, neon can be used for a number of different requirements. We often get commissions for signs across a range of sectors, whether it’s for domestic use, in a bar or restaurant, and it can even be used within stores as part of visual merchandising.
At one point, neon was associated with the red light districts in large cities. But in recent years it has enjoyed a resurgence, and we are seeing the use of it in more ways than ever before.
Here, we take a look at how our Neon Creations’ have been utilized to enhance visual merchandising in store across a number of brands. The retail space in any store offers an important aspect to advertise within to engage customers; light within visual merchandising can add value to any display to enhance the overall look and feel of the products, brand and store, and using neon adds another dimension to this, creating artwork and pieces that can be the focal point of the merchandising.
To start, Topstop have been known to use neon lights in their shops and we understand why!
Predominantly an online fashion brand, when Missguided started moving towards retail pop-ups within Selfridges they wanted to make sure their in-store presence reflected the brand image they had built up over the years.
With high-street stores located up and down the country, Urban Outfitters offer everything from tech gifts, to homeware, clothes and more. They chose to have their shop front branding in neon, so their name could be put in lights on the high street!
Three neon signs were commissioned in different colours for the Paul Smith logo to create a visual presence for their branding.